Interactive multifunctional 360° corporate structures, processes and content determine whether you and your company will be successful in the future in the course of digitization and industrialization 4.0 or whether you will most likely be gradually overtaken by your competitors and your company will fail in the long term. In most cases, singular measures are not sufficient for a company’s success and / or an enormous amount of potential is left by the wayside in the long term in order to advance the company’s progress in the best possible way. And unfortunately, we see again and again in many companies that money is burned unnecessarily in many items, especially increasingly in the area of online marketing.
Therefore, it is extremely important at the beginning to get an overview by means of a holistic analysis and subsequently to clearly define, by means of a holistic concept, which measures are target-oriented for the best possible company success.
To clarify this point here: A sound business concept, good product or service, website, social media, online marketing in the form of Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc., high-quality advertising media in the form of texts, photos, graphics, videos, animations, etc., will lead in individual form, without further interactive at best multifunctional coordination and coordination, at most to a mediocre result or you fail in the worst case, especially if one of these points was built unprofessionally.
You should pay special attention to increasing the number of inquiries regarding your offer as quickly as possible, as this is a major problem for many companies and in the worst case leads to bankruptcy. It is important to us that you gain as many new customers as possible in the future and that you no longer have to struggle with e.g. cold calls, continue to depend on referrals, etc., but rather generate more inquiries in a targeted and efficient manner week after week, month after month.
It is essential for the long-term success of the company: Individual changes in the company do not usually lead to more success! Company success is primarily dependent on the right structures, processes, content, coordination, automation and the technically flawless implementation of all building blocks in the company!
Essential structural steps to make your business successful
The cornerstone for success or failure is your mindset as an entrepreneur!
Internalize, no matter what your strengths and weaknesses are, if you have understood the essential structures, processes and content for business success and build them step by step technically flawless, it is highly likely that your business will be successful.
First important detail, which determines the success or failure of the company:
1) You have an offer in the form of a professional service or product.
2) There is a target group that needs your offer.
3.) You have the ability to create professional visibility for your company in the form of a website, explainer video, customer feedback videos, social media, online marketing, etc. -> This is where most companies fail!
1.) + 2.) + 3.) = 4.) Bad, mediocre, good or very good result regarding your business success.
Second important detail, which determines the success or failure of the company:
1.) Analyze the current state of your company
2) Perform a detailed competitor analysis
3) Define the desired target state of your company
4) Develop a concrete 360° measures catalog for your company
5) Step by step implementation according to 360° action catalog
If you take these two details into consideration as a premise for your company development, it is highly probable that you will build a successful company!
Strong corporate foundation:
- Corporate branding and positioning
- A good service or product
- Penetrating target group delimitation
- Website, social media and online marketing
Important note: If you are still at the very beginning with a start-up or if your company has not been around that long and you do not yet have any customers and especially customer feedback, I would recommend that you offer at least three jobs for free or at a very low price. You should give the company for which you are implementing the projects the condition that you may display their company logo on your website and that they provide you with a 5-10 minute video customer feedback in return. You should hire a professional videographer for the video customer feedback.
Use digitization to lead the foundation to business success:
- Professional website
- Personal introduction video, image video or explainer video placed at the top of the website as an introduction + 3 customer feedback videos positioned as high up as possible in the page progression
- Automated daily social media cross posting on all your social media channels such as Facebook, Instagram, Twitter, LinkedIn, Xing, Pinterest, etc., automated sustainable cold calling in B2B using LinkedIn, in B2C using a broad social media presence with production of strong content and not via phone or referrals
- Interactive technically flawlessly implemented online marketing on the following platforms: Google, YouTube, Facebook, Instagram / Optional: LinkedIn, TikTok, Bing where the right target group is sustainably played on and targeted ever more narrowly, whereby it is very important here, above all, to define a good retargeting strategy with regard to the different platforms and to find out how to divide your marketing budget in the best possible way in terms of percentages
- Professional sales calls on the phone
- Professional emails and attachments regarding quoting, invoicing, etc.
Long-term processes to expand the company's success in the long term:
- Guide texts or blog posts on your website + Google SEO + build YouTube channel + YouTube SEO + anchor produced YouTube videos in the guide texts or blog posts
- Launch podcast
- Sustainable employee recruiting via purpose-built landing pages, social media and online marketing, and appropriate job boards to meet company growth over the long term and professionally handle jobs over the long term
- Produce other professional advertising media in the form of professional photos, graphics, videos and animations
- Implement 360° CRM system in order to automate the company in the best possible way and to be able to scale upwards.
- Monitor and further optimize all company processes
Why do so many companies fail to build professional corporate structures, processes and content?
Most companies lack the knowledge and the necessary overview of which company structures, processes and content need to be built. And even if most of the steps listed here have been carried out, there are usually major content-related and / or technical errors that make sustainable business success impossible.
How you can build a successful business step by step as uncomplicated as possible
You now have the opportunity to research these individual topics in depth and find out how to professionally build these company structures, processes and content from the position of management.
If you want to take a shortcut here, you have the possibility to book a book, e-learning and / or various coachings with us, where we explain to you step by step how to build a successful company and above all get the necessary basic knowledge in all areas to be able to guide service providers in the field of digitization in the best possible way, to professionally develop the necessary content for you and, based on this knowledge, also maintain the necessary minimum control and learn to assess digital work to the necessary extent so that no business-damaging company structures, processes and content are built up in the long term. Our coachings include assessments, i.e. for everything you have built up or are building up through our guidance, we will give you sound feedback so that you can professionalize all levels in the best possible way.
Or you can simply book our agency services, where we will do all the work for you, build up all the company structures, processes and content for you, and thus also guarantee that we ensure a technically flawless implementation. The only work you will have to do: You will have to answer a lot of questions at the beginning, so that we can learn to understand your company and your industry and what your individual ideas are, in order to be able to build the best possible company content for you, which corresponds to your ideas and which appeals to potential customers.
The main advantage is, no matter in which form you cooperate with us, that we have the complete structural, process and content overview of what constitutes business success and you can then work through the details step by step in an orderly manner using our book, e-learning or coaching and not stumble around haphazardly while building your business. Or you book our agency services, then we work out the necessary company structures for you.
Finally: No matter where you are with your company as a start-up, small business or medium-sized enterprise, through the holistic industry-independent universal 360° concept in the area of B2B and B2C, you can enter at any point of company development with Company 4 You & Me, evaluate your existing business steps, whether they have been professionally implemented and then simply continue to work constructively.
Essentially, with Company 4 You & Me you have a long-term companion for every phase of your business development and a detailed step-by-step guide for the successful development of your business.
Which of the four solution options:
Book, E-Learning, coachings and / or agency services is right for me?
You are not sure which of our solution options is right for you? Then simply contact us by phone or email, we will then make an appointment with you by phone, where we will discuss in a first free consultation the current state of your business, as well as your previous experience as an entrepreneur and based on this information we can then recommend one or more of our four solution options.
