This book is a business advice book, but primarily a detailed workbook and shows you step-by-step how to build a business from scratch to maximize your business success as quickly as possible. It is by no means a general guidebook where you have to interpret for yourself how you should best proceed. It is also important to note that if you have already set up certain structures, processes and content correctly, you can skip individual chapters and start at exactly the point where the status of your company’s development is currently reflected. However, we recommend that you also compare your existing structures, processes and content using this book and search for possible errors.

We recommend that you read the book once in its entirety and then read it again chapter by chapter and work through it step by step. It is essential that if you want to work out your company’s success by means of our book, it is important that you enjoy reading and then independently look for the right service providers and then also guide them correctly on the basis of the information in the book. It is important to understand that this book is written from the point of view of the management, so that you can guide service providers such as web designers, social media experts and online marketing professionals in the best possible way and also assess their work to the extent necessary for them to build the respective structures, processes and content really successfully for you. It is also important that your contribution is that you really understand the construct for business success, only then you can properly guide the individual experts and build a successful business. Never assume that the service providers you work with know exactly what it takes to make your business successful. The more you know yourself and provide specific guidance, the more likely you are to achieve good results. However, this does not mean that you have to become a full professional in the respective areas! We teach you the necessary details, so that you can guide experts in the different areas precisely and can evaluate the elaborated services to the necessary extent. 

It would be highly untrustworthy to give a guarantee of business success. There are many factors that influence whether you will be successful with your company.

The following factors are decisive here, for example, why there is no guarantee for business success:

1. How strong are your competitors and how do they develop over time. It is also essential that you continue to develop your own company in order to remain competitive in the long term. 
2. Are your services and products marketable? 
3. A possible economic crisis can prevent economic success.
4. Delivery bottlenecks can also limit or prevent the company’s success.
5. Etc.

It is important that you understand an essential detail here. The better you build up professional company structures, processes and contents, the more likely it is that you will be successful with your company. We show you all the areas that are important for your company. If you build up these structures, processes and contents according to our instructions and keep your company up to date, it is more and more likely that you will become successful with your company. Should you not achieve the necessary success with our book or e-learning, it is best to contact us by phone or e-mail. We will then carry out a free initial analysis of your existing company structures, processes and content and can then tell you very quickly whether there are any small things missing or whether it might make sense to book one of our coaching or agency services. As already mentioned, we cannot guarantee the success of your company, but it is highly probable that you will be much more successful with your company if you implement the structures, processes and contents according to our specifications. 

There is no general answer to this question. What is essential is that the sooner you have established the essential company structures, processes and content, the sooner you will most likely become successful with your company. 

If you want to shorten it radically, you need a professional website in the form of a one-pager, which should of course be built in such a way that it functions as a magnet for new customers. In the next step you need an online marketing campaign with modern advertising texts and advertising media, which leads to the fact that as many as possible people of your target group come to your website as inexpensively as possible. In other words, with a professional one-pager and a well thought-out online marketing concept with modern advertising copy and advertising media, you can already reliably build up new customers. However, we cannot advise you to rest on this minimal variant if you want to build a really successful company in the long term.